5 Of The Best Advertising Reactions To Luis Suarez Biting

Luis Suarez World Cup Marketing

This is opportunistic marketing at it’s finest. Within hours of the match ending, major brands were tripping over themselves to have copy written and artwork created and get their ads promoted on twitter while it was still fresh in people’s heads. The quicker they got it out, the more relevant the content would be during a tweet’s limited shelf life.

Here are my favourites,

1. Specsavers

We’re all aware of the beautiful marriage between Specsavers tagline and football. Here’s another classic.

2. Nandos

Not the most inventive, but it’s timing and use of images deserves a mention

3. Snickers

Great artwork, clear message and well timed distribution really are the key elements to successful advertising and Snickers ticks all the boxes here.

4. Bud Light

Where they found a guy who looks this much like Luis Suarez on such short notice, I have no idea! Unless of course, they had it in their back pocket, just in case…

5. Listerine

Not as flashy as some of the others but its 1k+ Retweets prove that you don’t need a budget to take maximum advantage of a golden opportunity.

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DDM Facebook Marketing Summit

On Thursday the DDM Alliance held the first ever Facebook Marketing Summit in the Terence Larkin Theatre in Dublin City University. The event showcased 30 companies from across the world who presented technologies for optimizing Facebook marketing &advertising.

Check out some highlights from the day

Thanks to @Kehoeser, @WebfactoryIRL, @CarolSmith_ , @NeimhMcGlynn, Digismartparent, NetAffitinity, @Gerard_mm,