This is opportunistic marketing at it’s finest. Within hours of the match ending, major brands were tripping over themselves to have copy written and artwork created and get their ads promoted on twitter while it was still fresh in people’s heads. The quicker they got it out, the more relevant the content would be during a tweet’s limited shelf life.
Here are my favourites,
We’re all aware of the beautiful marriage between Specsavers tagline and football. Here’s another classic.
Not the most inventive, but it’s timing and use of images deserves a mention
Great artwork, clear message and well timed distribution really are the key elements to successful advertising and Snickers ticks all the boxes here.
4. Bud Light
Where they found a guy who looks this much like Luis Suarez on such short notice, I have no idea! Unless of course, they had it in their back pocket, just in case…
Not as flashy as some of the others but its 1k+ Retweets prove that you don’t need a budget to take maximum advantage of a golden opportunity.
Most of the time I dont mind product placement in TV. To my mind, put as many brands and logos around the actors/presenters as you like, just don’t make them talk about it…
1. Shark Tank
Does this sound like normal organic conversation to you? Cringe-worthy doesn’t cut it! When’s the last time you mentioned your mobile carrier when telling someone that you’ll send them a picture?
2. Head and Shoulders – Evolution
This whole movie is an advertisement for shampoo. Part of me thinks they were trying to be clever with some tongue in cheek by being so obvious. That is before the entire movie descends into farce…
3. Hawaii Five-O
This takes the biscuit for shameful writing in trying to work product branding into character dialogue. There are no words for how awful both of these clips are.
As if that wasn’t bad enough, watch as this guy painfully tries to turn ‘Bing’ into a verb.
4. House of Cards – PS Vita
This one broke my heart a little as I am a huge fan of House of Cards but listening to Frank Underwood’s weak endorsement is gut wrenching.
5. 30 Rock – Verizon
Ok, this isnt shameful. This is genius and they got me hook, line and sinker. Well played Tina Fey, well played.
What have i missed? @mclesham