This is opportunistic marketing at it’s finest. Within hours of the match ending, major brands were tripping over themselves to have copy written and artwork created and get their ads promoted on twitter while it was still fresh in people’s heads. The quicker they got it out, the more relevant the content would be during a tweet’s limited shelf life.
Here are my favourites,
We’re all aware of the beautiful marriage between Specsavers tagline and football. Here’s another classic.
Not the most inventive, but it’s timing and use of images deserves a mention
Great artwork, clear message and well timed distribution really are the key elements to successful advertising and Snickers ticks all the boxes here.
4. Bud Light
Where they found a guy who looks this much like Luis Suarez on such short notice, I have no idea! Unless of course, they had it in their back pocket, just in case…
Not as flashy as some of the others but its 1k+ Retweets prove that you don’t need a budget to take maximum advantage of a golden opportunity.